Promote your titles directly to NetGalley’s growing, active member community of professional readers and influencers to launch titles, spur reviews and ignite word-of-mouth. NetGalley’s members are enthusiastic book recommenders who visit the site frequently: over 80% return visits, with over 60% of return visitors coming 9 or more times per month. Ask us for up-to-date member demographics, web traffic and social media stats.
Open and click-through rates for our emails are above industry standard, and promoted titles are consistently among the most requested and reviewed across the site. Plus, we’ve introduced new opportunities for 2014—read on below.
Because of the popularity of our programs, and our commitment to never over-mailing our reader community, dates are often booked months in advance for promotions. We encourage you to contact us for a customized, discounted proposal if you wish to purchase in bulk.
NetGalley Marketing Programs for 2014
Dedicated Feed Your Reader eblasts, targeted to specific members (Price dependent on target list and number of titles included; Minimum $500 / £350)
Our eblasts are extraordinarily successful and our most popular marketing program. Target the community in the way you want—by genre interest, member type, country—and promote one title or many titles. This is a great way to run a special promotion (such as offering limited-time access, or announcing a new series/author/imprint), or generate activity for a particular title or author. We can share many creative examples including two-tiered campaigns with a follow-up eblast. Reserve a date via this form, and we’ll follow-up with you to discuss details and budget.
New! Featured Title Bundle: Placement in “Featured” category, and on NetGalley homepage ($300 / £210 per title for a full week)
Give your title visible exposure in Featured category in the NetGalley catalog, and on our homepage carousel, for one bundled price. Featured titles average 60% more Impressions than other titles by same publisher. Homepage averages 170,000 unique pageviews per month; Featured category on main catalog landing page. Use NetGalley reporting to follow-up around pub date, encourage sharing of reviews, etc. Coordinate with your own promotions for maximum benefit. Your title will be featured in both places for a full week, clickable to its request page.
Book 4 titles, get 5th free! Reserve a date via this form.
Now featuring your Publisher Profile: Give readers a “First Taste” of your brand! ($300 / £210 per title for a full week; reaches members worldwide)
New members will be introduced to your titles FIRST when they join NetGalley, via our daily Welcome emails for a full week. Reaches 900-1,200 new professional readers each week. Drive traffic to your Publisher Profile, where members can tag you as a favorite. Let your title be the FIRST one new members get from NetGalley! We include a secure widget for the title you want to highlight. Click here for an example. A great way to give dedicated exposure to a debut author/series, or expand the audience for your titles. Reserve a date via this form.
NetGalley Newsletters: Librarian or Genre-specific Roundups, including new “Featured” category! ($250/£175 - $300/£210 per title; reaches members worldwide)
Email newsletters are sent to members who have expressed interest in a specific genre, or just to Librarians, and include titles from various publishers (with cover image, marketing copy, and link to request the title). Plus! Each Roundup title will receive more exposure on our site with special placement in the Catalog, as part of our new Featured Category. New Roundups for 2014: Debut Authors, Women’s Fiction, and New Adult. Most newsletters contain 10 titles and spots are filled first-come, first-serve. View the Editorial Calendar and book spots via this form, and ask us about bulk discounts.
New! “Digital White Box” in partnership with the American Booksellers Association (Introductory price: $500 per title)
This email newsletter (“Digital White Box”) is sent monthly to individuals at American Booksellers Association member stores. Recipients of the email are pre-approved to view titles on NetGalley by clicking on a secure widget link. Each “Digital White Box” contains up to 15 titles and spots are filled first-come, first-serve. View the schedule and book spots via this form.
Plus! Additional exposure for Indie Next List titles: Titles included in a “Digital White Box” and subsequently selected for the Indie Next list will receive additional, free promotion on NetGalley’s homepage and blog. Don’t forget, NetGalley bookstore members can nominate titles for Indie Next via NetGalley!
Note: If you would like to participate in a “Digital White Box” promotion but are not currently a NetGalley customer, we offer a special discounted one-time listing fee. Your title will be available on NetGalley for 6 months, and you’ll have access to all the features of NetGalley during that time. This fee is in addition to the fee for inclusion in the “Digital White Box.” Please contact us here for more information.
Discounted Programs for Single-Title Clients
- NetGalley is proud to support independent authors, as well as publishers of all sizes. We’re offering single-title clients a special bundle that includes a title listing and one spot in any scheduled NetGalley Newsletter. This bundle must be purchased as part of the title listing, and newsletter spots are subject to availability.
- Are you a member of the Independent Book Publishers Association? If you are using the IBPA NetGalley Review Express program, you can also take part in the IBPA-NetGalley Marketing Programs. Please click here to view details, or contact the IBPA for scheduling.
Free for UK publishers: UK Books of the Month
Publishers from all territories can participate in any of our programs, but in addition we also publish a regular newsletter just for our UK member community, featuring a select group of titles publishing that month. Nominate up to two titles per imprint for free, and we’ll let you know if your title has been selected. The newsletter is sent once a month, to all NetGalley members in the UK. View the schedule and nominate titles via this form.
Cancellation Policy: We require at least 48 hours notice before the scheduled send date if you need to cancel a Feed Your Reader promotion. There is no penalty for cancelling within that time frame. Last-minute cancellations (less than 48 hours before the scheduled send-date) are subject to a $100 fee.
If you would like to reschedule your Feed Your Reader promotion there is no fee to do so, but dates are subject to availability.
Questions? Contact us!